Genesis Family Chiropractic
BRAND IDENTITY – ILLUSTRATION – WEB DESIGN
Designing a brand for a holistic chiropractor was definitely not on my radar for this year, but I was absolutely thrilled when Storm reached out to apply for a project. Her vision for this brand was equal parts Magnolia, family farm, and wellness brand, which really spoke to me as I began the process of brand development.
The Brief
When I had Storm send me her target audience, she came up with mostly moms, but crunchy-minded people in general who look to natural methods first before pursuing traditional medical routes. These are usually people who are health-conscious and read ingredient labels, but also those who feel like they’ve exhausted all other options. They may feel like they’ve reached a plateau in their health journey, and are looking for a way to getting back to what they love, seeking a natural way to address their health concerns, and looking for results that last.
Storm brings a completely unique technique to the table (literally) that's more natural and organic than others, helping the body learn to adapt better to emotional, mental, and physical stresses. She offers more than just a temporary fix, and so her brand needed to reflect that in a logo that is slightly earthy without losing professionalism. In that vein, her brand design also needed appeal to her target client by incorporating some natural elements, without being too detailed, rustic, or overwhelming. We also wanted her brand to stand out from the competition and feel timeless.
Let’s dive into what we created!
The Vision Board
The Brand Board
Mocked Up
“Melody was incredible to work with. She has a great talent for creating a new brand and helping to bring your branding vision to life. Her eye for detail is top notch. She helped me talk through what it was I was looking for and make those ideas and emotions tangible content to see visually. I highly recommend her services!”
You can visit the Genesis Family Chiropractic website to see this brand in action.
