Ceramica: Brand Case Study
The art of creating dishes and tableware from a single piece of clay - pottery, to be exact - has always fascinated me! I dream of designing a custom brand for a potter someday, but until then I’ll have to be satisfied with faux brand designs like Ceramica.
I wanted to create a brand that was both on-the-nose and non-traditional, classic yet fresh. I was inspired by the fresh, almost cold, design of Scandinavian design, and equally charmed by the chipped dishes found in farmhouse cupboards across New England. I decided that my brand would seek to bridge the gap between the two, finding balance and bringing clean design to homes while keeping the pieces simple and approachable.
The logo itself came easily, as I worked with a typeface called Tryst that boasted an extra steep swash on the lowercase ‘a’s and a very balanced ‘c’. The circles within circles bring to mind the piece that emerges from within a lump of clay, and the ability of a potter to create a perfectly round plate or dish on the wheel.
I try to treat my faux branding projects just as i would a real project. As this design came to a close, I put together the brand sheet to showcase how the brand should be used. The brand is extremely minimalist - as such, the monogram can be used for both favicon and social media profiles, as well as a watermark. The main logo can be used for the website, working equally well with mobile and desktop. I wanted to keep the brand as simple as possible, so the color palette is limited to two colors as well as the bone shade of the brand sheet.
Looking to develop your own brand design? I’d love to hear more about your business! Fill out my contact form and let’s chat! Or, see all of my past work here: past work.
