The Forage

BRAND IDENTITY – ILLUSTRATION

I almost lost it with this brand design. By ‘it’, I mean my flappin’ mind, because it was an absolute dream to work on.

When a wonderful group of creative women contacted me to do a brand design for their new wholesale flower collective last fall, I was SO excited! Flower illustrations! A super pretty logo! An earthy yet floral color palette! My beauty-loving heart exploded with this design. 😍

The color palette is a blend of earthy and pretty, bringing new life to the world of farms & florals. I was inspired to create a logo that felt at once approachable yet elevated, utilizing a serif font and hand-drawn element to tie it all together. In addition, I was able to draw several beautiful floral elements for the brand package, and create a brand pattern as well.

This package did not include a website, but the Forage was able to utilize the brand I designed for them into a website and social media brand, and I’m excited to see where it takes them!

The Forage is a "floral wholesale company sourcing exclusively from farms in Maine, New Hampshire, and Vermont and delivering directly into the hands of florists." They are currently taking applications from farmers and florists. If that's you, don't wait!

If you’ve been wanting to invest in a beautiful brand design for your business, don't wait to secure your start date! Review my services and then fill out the contact form there to start the process. I can’t wait to work with you!