Garb & Togs
I’m a sucker for pretty things. Whether it’s a flowering tree, a piece of lace, the light moving through the leaves, or the folds of a new skirt - it brings me joy. I also have a heart for reusing things. Don’t misunderstand me - I am not an activist or a paragon of sustainability, not by any means at all, but I reuse where I can, mend what I can, and make/cook from scratch as much as I can.
I went through a massive ‘upcycling’ phase in my early 20s. I would go to Goodwill, snag a pile of floral dresses and sweaters, and take them home to redo them. The dresses would get a hemming and sometimes a taking-in (if they were too big), and the sweaters would get either unraveled into yarn for me to use to make new ones, or patched for wearing.
These days I don’t have as much time for such projects, though I do sometimes pick up the odd dress or cotton sweater. When I was looking at expanding my portfolio with a few personal projects, I thought, “why not create a sustainable fashion brand? Something that you would start yourself if you had the time/money/help?”
And so Garb & Togs was born - a sustainable fashion brand design.
I dreamed up a clothing brand that would sell upcycled, vintage, mended, and handmade clothing from ethically-sourced fabric. This brand would provide jobs around the world with mini ‘warehouses’, and include tips on mending your clothing in each order. Picture getting a package with wrinkly linen overalls, mended vintage jeans, and instructions on how to keep your own clothing going with simple mending tips, should the need arise.
A logo goes through a lot of hoops to become a reality - it must convert from horizontal to square format easily, and also include a monogram or symbol version in order to be recognizable to brand followers. The imagery of a brand holds just as much weight as the logo, too, as it must call to mind the vision and meaning behind the business through images alone.
Incorporating a pattern, a muted color palette, and a few little icons rounded out this brand design perfectly. There are now plenty of elements to utilize with package design, social media graphics, and more.
Looking to start your own brand for your business, or need a brand refresh and update? I would love to chat with you. Tap the button below to reach out!
