Caitlin Wall Photography + Films

The phrase that came to mind when I reflected on describing Caitlin’s brand was subtle rusticity.

Caitlin reached out wanting to collaborate and create a brand that would help her become more confident and cohesive with her marketing approach! Together, we worked to design something that felt boutique and joyful with just the slightest hint of rustic (take a closer look at her logo to see some very subtle rough edges).

The key was to create a balance between earthy tones and a bright, airy feel, in order to appeal to the variety of clients Caitlin works with. From local events to talented artisans, her work encapsulates a number of different needs. We decided to strike that tone by creating a logo that felt clean and airy, with just the slight touch of rough edges, as well as a color palette and illustrations that could go either way.

Creating a cohesive brand will push your business into new seasons like no other investment. If you’re ready to make the leap, take a look at my branding services and fill out the contact form to get started!